I wrote last month about how my kids' lives were being shaped by growing up near a college campus. I have a feeling they'll also remember all of the school apparel they wore growing up. I have the pleasure of having a lot of universities as clients, and it's become a fun habit to visit each school's bookstore to buy a souvenir for one or more of the kids. Hopefully when they get older they'll go to college and reciprocate with me! PS Of these three images, only Carnegie Mellon is actually a client of mine; the other two schools I visited as a tourist. But I hope to land them as clients!